Business tourism in Cannes : hurrah for the Corsa !

The great British prize for the best event abroad has been awarded to the launching of the new Opel Corsa in Cannes. Cannes was the town in which took place a great automobile launching operation which 12.000 people took part to at the Palais des Festivals and the Espace Riviera. Such an event, organized by the Maritz company collaborating with the LSO International Agency and the HP:ICM company, has been amply rewarded last week by the Incentive Travel and Meeting Association.The I.T.M.A. and the British magazine Conference and Incentive Travel, during the ITMA awards annual ceremony, have showered prizes upon the HP:ICM company which was linked to this event. This company have been awarded four times : the great prize for the best event abroad; the silver medal for the best use of a Convention Center; the silver medal for the automobile industry; the bronze medal for the best launching of a product.