Nice : new international contract for 'Punch'
The company Punch in Nice, managed by Vincent Poisson, has just got a new international call for bids launched by the SRD (“Selection of the Reader Digest”), first premium purchase company worldwide for mail order (it is “small gifts” offered to subscibers or customers, which are depending from the collections of SRD). Five global providers were selected and put on a short list. It is finally Punch, specialized in advertisement since it set up in 1983, which was selected for this contract worth 6.5 million francs. An exclusive contract which consists in the provision of a worldwide premium for the United States, New Zealand, Australia and Europe. Two million units will have to be provided. Punch (a 50 million francs turnover in 2000 and 32 employees) had got another international contract in October 2000: the conception of a range of products designed only for the shops of the hotel chain “Méridien” (a budget of 3.5 million francs).