"You will be surprised by your e-potential" (Toutsurlacom.com)
“France Télécom Branche Entreprises launches a new BtoB campaign. And with “You will be surprised by your e-potential” as signature, Toutsurlacom.com, the website of CBNews, announces. In the article "France Télécom se charge de révéler leur "e-potentiel" aux entreprises" (France Télécom reveals companies their “e-potential”), the new strategy of FT is explained: to be the partner that companies cannot miss, from the choice of the network to applications, so that they could perfectly take advantage of the Net and of new technologies. The budget of this campaign: 35 million francs.