Internet and advertising by the president of the jury of Cannes

During the International advertising film Festival of Cannes, Le Figaro Economie of June 18th, has interviewed Bob Isherwood, the creative international manager of Saatchi & Saatchi and president of the jury. "According to him, the advertising market will take up with simplicity and Internet again", it is written. The reduction of production costs which will result from the slowdown of the advertising market will compel ads to be simple, while Internet will be as important as any other media. Internet is very useful to transfer and diffuse an information or to communicate on a brand. However, television is still the best to connect a televiewer to an emotion. Read entretien du Figaro..